This past October, Academy Award® nominee ROOM, starring Jacob Tremblay and Academy Award® Winner for Best Actress in a Motion Picture Brie Larson, debuted. ROOM also stars three-time Academy Award® nominee Joan Allen and Academy Award® nominee William H. Macy. A campaign was created around “Discover Your Strong” to capture the audience’s true feelings about the film and the story. They had secured salons in the Metro Detroit area that had agreed to give free haircuts to anyone who came into the salon during the month of October to November to “donate their strong” to Locks of Love. Thank you to all who participated and donated! We would like to congratulate Brie Larson on her win!